What is skin flooding?

From skin cycles to glassy skin, there always seems to be a new trend on social media that needs the attention of skincare enthusiasts. You’ve probably heard a lot of rumours about skin flooding and wondered what it’s all about. I’m here to dive into this trend so you can see if it’s worth trying when it comes to your skin care routine.

As you might guess from the name, Skin Flood was inspired by the severe weather event we all know and fear – flooding. According to the National Severe Storms Laboratory, flooding is defined as “the overflow of water onto normally dry land.”

That said, it’s easy to see how this concept applies to your skin, right? The idea of hydrating your skin is to leave it feeling nourished and hydrated by layering a range of moisturisers in an ideal sequence to maximise water absorption and fill your skin with moisture. This is a particularly attractive concept in dry, cold weather or arid climates when the skin feels particularly dry.

While skin flooding is a popular new term, the principles behind it are nothing new. In fact, skin care centres on basic skin care principles that most product lines already rely on to keep skin looking and feeling healthy. This makes it easy to fall behind in our books.

Skin hydration is all about maximising moisture by layering moisturising skin care products, starting with cleansing and finishing with an emollient moisturiser to help lock in all that healthy moisture. More and more people are enjoying trying this at home to adapt their skin to the skin flooding trend.